Design
Our evolved design language is influenced by our Japanese roots. We create vehicles that blend evocative, artful design with powerful, graceful movement.
The Makers
The Makers series continues. In this new season we meet the team behind our upcoming luxury SUV, the All-New QX80.
The Makers series continues. In this new season we meet the team behind our upcoming luxury SUV, the All-New QX80.
The Makers series continues. In this new season we meet the team behind our upcoming luxury SUV, the All-New QX80.
A Vision of INFINITI’s Future
Discover our visionary new INFINITI models, including the all-electric Vision Qe.
Discover our visionary new INFINITI models, including the all-electric Vision Qe.
Discover our visionary new INFINITI models, including the all-electric Vision Qe.
QX Monograph Reveal
The stunning QX Monograph marks a daring new era for INFINITI design and provides a tantalizing vision of future styling language for INFINITI vehicles.
The stunning QX Monograph marks a daring new era for INFINITI design and provides a tantalizing vision of future styling language for INFINITI vehicles.
The stunning QX Monograph marks a daring new era for INFINITI design and provides a tantalizing vision of future styling language for INFINITI vehicles.
A New Dawn
We partnered with Architectural Digest, a leading name in the world of design, to create a film that explores how Japanese design inspires everything we do at INFINITI.
We partnered with Architectural Digest, a leading name in the world of design, to create a film that explores how Japanese design inspires everything we do at INFINITI.
We partnered with Architectural Digest, a leading name in the world of design, to create a film that explores how Japanese design inspires everything we do at INFINITI.
Japanese Influences
Inspired by Our Japanese DNA
FRONT GRILLE
The Concept of Ma
INFINITI embraces the concept of ma: designs have a sense of minimalism enriched with intricate elements. The front grille on the All-New QX80 is a perfect example: it was inspired by the upright shapes of a bamboo forest, and hints at the powerful, commanding driving experience to come.
SEATS & INTERIOR DETAILS
The Practice of Mitate
Mitate (pronounced "mee-ta-teh") is the practice of curating materials and assembling them in a way that elevates the final product. Our team source samples of wood, leather, metal and even thread to find the most appealing and luxurious combinations. An illustration of this is our zero-gravity seats with quilted diamond stitching.
WOOD TRIM
The Practice of Shitate
In Japanese, shitate ("shee-ta-teh") is the way materials are prepared, shaped and crafted to bring out their best qualities. When we were developing our interior wood trims, rather than hiding it, we retained the natural, open-pore quality, to give the designs a sense of authenticity.
DESIGNED FOR HUMANS BY HUMANS
Human-Centric Vehicles
We’ve never lost sight of the fact that our designs must address people’s true needs. We don’t use technology for technology's sake or embellish with unnecessary clutter. We design human-centric vehicles that create a stronger relationship between the car and owner.
Concept Vehicles
Re-Thinking What Makes a Car, a Car
The world’s mobility needs are changing. We need to find cleaner, cheaper ways to propel ourselves from A to B. At INFINITI, we see it as an opportunity to re-think what makes a car, a car. We’re not just designing new electric vehicles, we’re completely reimagining them, putting the driver at the center of everything we do. Our EVs are coming. Watch this space.
Qs Inspiration
QX Inspiration
Prototype 10
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Making Our Marque
What Drives Us
