The New Dawn
This is an exciting new era for INFINITI – our visual identity is evolving with a new logo and colours. We partnered with Architectural Digest, a leading name in the world of design, to create a film that explores how design inspires everything we do at INFINITI. Join author and host Padma Lakshmi as she discovers how INFINITI integrates traditional Japanese design principles in a modern way.
Watch the Film
Exploring Japanese Design
Join author and host Padma Lakshmi as she discovers how INFINITI integrates traditional Japanese design principles in a modern way.
A Source of Inspiration
Japanese design is guided by philosophies that influence everything, from gardens and pottery to buildings and products. As a company with Japanese heritage, the principles of Japanese design are seamlessly integrated into everything we create.
“We feel like we have this huge resource of inspiration here in Japan. We have a term, Omotenashi. It’s this sense of welcoming.”
Alfonso Albaisa, INFINITI Senior Vice President, Global Design
A Multisensory Experience
As part of our evolution, we’re creating multisensory experiences and we’ve developed a signature scent and sound. By engaging your senses, we hope to make your moments with us more welcoming.
The Sound of Tranquillity
The Scent of a Japanese Forest
The Story Continues
Follow along as we reveal future updates and announcements.