What Drives Us
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What drives us

Challenging Convention

Driving innovation and daring to be different.
Our Promise
History & Values
Goals & Mission
Angled back view of a red 2024 INFINITI QX55 crossover coupe driving on the road

We set out to challenge convention when we launched in 1989. It continues to guide our approach today. We create vehicles that set new standards in luxury and create a more personalized ownership experience.

Our Promise With Every INFINITI

Performance icon

Moments of Exhilaration

Responsive driving dynamics, pioneering engine design and 4WD systems that put you in control.
INFINITI steering wheel icon for technology

State of the Art Technology

Visionary technology that keeps you connected and safe, so you feel a sense of serenity on every drive.
INFINITI tire for design

Breathtaking Design

Daring designs inspired by modern Japanese luxury, which offer the perfect balance between beauty and utility.
INFINITI wrench for customer service

Outstanding Customer Service

Highly trained personnel, exceptional facilities and a strong hospitality ethic is part of our DNA.

We Create Better Vehicles Through Design and Technology

A Passion for Design
A Japanese creative person designing a part for the INFINITI vehicle

A Passion for Design

Discover how our passion for design creates objects of desire.
Discover how our passion for design creates objects of desire.
INFINITI IQ Technologies
Interior view of INFINITI IQ technologies

INFINITI IQ Technologies

Discover how we use technology to change the way you feel.
Discover how we use technology to change the way you feel.
INFINITI History
A clock showing the history of INFINITI

INFINITI History

Discover our achievements and world firsts since we began.
Discover our achievements and world firsts since we began.

INFINITI at a Glance

A few facts to tell you a bit more about us, from when we first began, to the values that we hold dear as a brand.

1989

The year INFINITI began

4 Design Studios

Atsugi-Shi, London, San Diego & Beijing

32 Years

Of world firsts and technological advances

3 Values

We are Human, Daring & Forward

Our Goals, Mission & Aims

Close-up view of the INFINITI logo

Always Looking Forward

Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.

Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.

Our badge shows two parallel lines stretching out and meeting at a point on the horizon. They represent the endless road. It symbolizes our desire to be always looking forward, to new horizons in pursuit of excellence. To infinity.

Back view of a blue INFINITI QX60 parked

Customer Satisfaction

We gained recognition for our ground-breaking customer service as far back as 1989. Setting new standards and offering Thoughtful Hospitality continues to be one of our main goals.
Side close-up view of a blue INFINITI SUV

The Pursuit of Luxury

Right from the beginning, our mission has been the pursuit of a new kind of automotive luxury, where a personal and rewarding experience is more important than the car alone.
Interior view of a man driving his INFINITI car

Human-First Design

We will continue to use our technological expertise to create world first innovations and convention-challenging ideas that put the customer at the center of the experience. We are human, daring and forward.

Explore Further

INFINITI brand symbol

Making Our Marque

Discover the story behind our brand symbol. Find out how it represents everything we stand for as a company.

INFINITI driver experiencing Multisensory Journey

A Multisensory Journey

Learn how our uncompromising design ensures every journey is a sensory delight.

Continue Your Journey

View of the 2024 INFINITI QX60 3-row SUV through a window

Find INFINITI Near You

Visit your local website to explore the full breadth of what INFINITI offers near you.

Discover INFINITI Near Me