
A Source of Inspiration
Japanese design is guided by philosophies that influence everything, from gardens and pottery to buildings and products. As a company with Japanese heritage, the principles of Japanese design are seamlessly integrated into everything we create.

“We feel like we have this huge resource of inspiration here in Japan. We have a term, Omotenashi. It’s this sense of welcoming.”
Alfonso Albaisa, INFINITI Senior Vice President, Global Design
A Multisensory Experience
As part of our evolution, we’re creating multisensory experiences and we’ve developed a signature scent and sound. By engaging your senses, we hope to make your moments with us more welcoming.

The Sound of Tranquillity

The Scent of a Japanese Forest
The Story Continues
Follow along as we reveal future updates and announcements.